Google My Business Optimization
When people search for you, your Google Business listing will be the first thing they see, even before your website. All of your business information needs to be correct and up to date, your photography needs to send the right message, and the posts should be current and on topic
Google Business Reviews
Responding to Google reviews is important. It shows customers (who took the time to leave you a review) that you are engaged and grateful for their recommendation. It also can help ease tensions on a lackluster review by asking for more information. In addition, using Google Business posts to highlight one of your amazing five-star reviews will grab the attention of the potential client searching for your business!